{"id":11537,"date":"2025-04-22T12:31:01","date_gmt":"2025-04-22T12:31:01","guid":{"rendered":"https:\/\/www.webwork-tracker.com\/blog\/key-performance-indicators-kpis"},"modified":"2026-03-03T01:25:07","modified_gmt":"2026-03-03T01:25:07","slug":"key-performance-indicators-kpis","status":"publish","type":"post","link":"https:\/\/www.webwork-tracker.com\/blog\/de\/key-performance-indicators-kpis","title":{"rendered":"Key Performance Indicators (KPIs) \u2013 Definition und Beispiele"},"content":{"rendered":"\n

Was sind Key Performance Indicators (KPIs)?<\/span><\/h2>\n

Ein Key Performance Indicator \u2013 kurz KPI \u2013 ist eine Kennzahl, mit der die Leistung einzelner Mitarbeiter, ganzer Teams oder eines Unternehmens gemessen wird. KPIs sind besonders n\u00fctzlich, um die Leistung \u00fcber einen bestimmten Zeitraum zu verfolgen<\/a> und die Wirksamkeit von Managementstrategien wie der Priorit\u00e4tsmatrix<\/a> zu bewerten.<\/span><\/p>\n

Was sind vorlaufende und nachlaufende KPIs?<\/span><\/h2>\n

Vorlaufende KPIs (Leading KPIs) messen Entwicklungen, die sich in naher Zukunft abzeichnen, w\u00e4hrend nachlaufende KPIs (Lagging KPIs) bereits eingetretene Ergebnisse abbilden. Typische Beispiele f\u00fcr vorlaufende KPIs sind die Anzahl eingehender Anfragen oder aufgegebener Bestellungen \u2013 sie erm\u00f6glichen R\u00fcckschl\u00fcsse auf k\u00fcnftige nachlaufende KPIs wie Umsatz oder Gesamtabsatz.<\/span><\/p>\n

KPI-Beispiele f\u00fcr Mitarbeiter<\/span><\/h2>\n

Typische KPIs auf Mitarbeiterebene sind zum Beispiel:<\/span><\/p>\n

    \n
  • Anzahl ver\u00f6ffentlichter Blogartikel pro Woche f\u00fcr einen Texter<\/span><\/li>\n
  • Anzahl fertiggestellter Website-Designs pro Woche f\u00fcr einen UX-Designer<\/span><\/li>\n
  • Anzahl versendeter Akquise-Anfragen pro Tag f\u00fcr einen Vertriebsmitarbeiter<\/span><\/li>\n<\/ul>\n

    KPI-Beispiele f\u00fcr Teams<\/span><\/h2>\n

    Auf Teamebene k\u00f6nnten relevante KPIs beispielsweise sein:<\/span><\/p>\n

      \n
    • Anzahl fertiggestellter Website-Seiten pro Monat<\/span><\/li>\n
    • Monatliches Gesamttraffic-Volumen einer Website<\/span><\/li>\n
    • Anzahl neuer Registrierungen innerhalb eines Monats<\/span><\/li>\n<\/ul>\n

      KPI-Beispiele f\u00fcr Unternehmen<\/span><\/h2>\n

      F\u00fcr ein gesamtes Unternehmen kommen unter anderem folgende KPIs in Frage:<\/span><\/p>\n

        \n
      • Gesamtumsatz in einem bestimmten Monat oder Quartal<\/span><\/li>\n
      • Anzahl neu geschlossener Partnerschaften innerhalb eines Jahres<\/span><\/li>\n
      • Kosten f\u00fcr die Neukundengewinnung \u00fcber ein Jahr hinweg<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Was sind Key Performance Indicators (KPIs)? Ein Key Performance Indicator \u2013 kurz KPI \u2013 ist eine Kennzahl, mit der die Leistung einzelner Mitarbeiter, ganzer Teams…<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[756],"tags":[],"class_list":["post-11537","post","type-post","status-publish","format-standard","hentry","category-zeiterfassungs-glossar"],"yoast_head":"\nWas sind Key Performance Indicators (KPIs)? – WebWork Blog<\/title>\n<meta name=\"description\" content=\"Key Performance Indicators einfach erkl\u00e4rt: Was sind KPIs, wie funktionieren sie, und welche Beispiele gibt es f\u00fcr Mitarbeiter, Teams und ganze Unternehmen?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webwork-tracker.com\/blog\/de\/key-performance-indicators-kpis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Performance Indicators (KPIs) \u2013 Definition und Beispiele\" \/>\n<meta property=\"og:description\" content=\"Key Performance Indicators einfach erkl\u00e4rt: Was sind KPIs, wie funktionieren sie, und welche Beispiele gibt es f\u00fcr Mitarbeiter, Teams und ganze Unternehmen?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webwork-tracker.com\/blog\/de\/key-performance-indicators-kpis\" \/>\n<meta property=\"og:site_name\" content=\"WebWork Time Tracker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webwork.tracker\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T12:31:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T01:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webwork-tracker.com\/blog\/wp-content\/uploads\/2025\/02\/WW-OG-image-09-09-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Arman Boyakhchyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WebWork_Tracker\" \/>\n<meta name=\"twitter:site\" content=\"@WebWork_Tracker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arman Boyakhchyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webwork-tracker.com\\\/blog\\\/de\\\/key-performance-indicators-kpis#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webwork-tracker.com#website\"},\"author\":{\"name\":\"Arman Boyakhchyan\",\"@id\":\"https:\\\/\\\/www.webwork-tracker.com\\\/blog\\\/#\\\/schema\\\/person\\\/de7d391fcae528034558668b3ba7aec1\"},\"headline\":\"Key Performance Indicators (KPIs) \u2013 Definition und Beispiele\",\"datePublished\":\"2025-04-22T12:31:01+00:00\",\"dateModified\":\"2026-03-03T01:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webwork-tracker.com\\\/blog\\\/de\\\/key-performance-indicators-kpis\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webwork-tracker.com#organization\"},\"articleSection\":[\"Glossar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webwork-tracker.com\\\/blog\\\/de\\\/key-performance-indicators-kpis\",\"url\":\"https:\\\/\\\/www.webwork-tracker.com\\\/blog\\\/de\\\/key-performance-indicators-kpis\",\"name\":\"Was sind Key Performance Indicators (KPIs)? 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